MAMAFAKA
Born Pharuephon ‘’Tum’’ Mukdasanit (13 September 1978 - 9 September 2013), Mamafaka had set his mind on pursuing design from a young age, being influenced by magazines as a child growing up. While he enjoyed an award-winning career working at some of the biggest advertising agencies, eventually he left to focus on developing his own style and approach towards design and illustration. Soon after came the inspiration and creation of his signature character, Mister HellYeah, which was a hit with his followers worldwide.

Spurred by its popularity, he decided to create his own line of products featuring this hairy and mysterious one-eyed mustachioed character.